online marketplace
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Creator bmwmh | Melbourne,Australia| Business
online marketplace Project Description:

martin hander UG (haftungsbeschraenkt)



Business Plan


Online Marketplace


Author: Martin Hander


24.06.2017



Getting started


Business and owner details:

Martin Hander is the 100 % owner of the company martin hander UG (haftungsbeschraenkt).


Business address and postcode:
Wilhelm-Hauff-Str. 39
89423 Gundelfingen

Germany


Business telephone number:

+49 173 2976756


Business email address:

martin@martin-hander.de


Home telephone number:

+49 9073 920476



Section one


Executive summary


1.1 Business summary:
I want to open an online marketplace for customers needing daily things, like furnitures, building materials, electronics, and so on.
I will start with an up to date online shop and expand it more and more, when I have more things to sell. I want to start this first in Germany and expand later to countries like France, Great Brittain, Spain, ...

Customers will be found in the beginning through search engines and/or with targeted online advertising. The search engine optimization and search engine marketing can be done by me, because I'm a computer science engineer and I've brought already onother website from me to the first places in the search engines.


The market for online shopping is increasing with yearly rates of 10 to 15 percent. So there will be enough potential to make profit in this market. Especially in the online market with heavy or big products like

furnitures or building materials for example are not so much sellers active because they want to avoid the transportation and warehouse costs.


1.3 Financial summary:
I expect to generate revenues from these purchases of between 6% and 10% on all transactions. I need to raise 150.000 EUR The raised money is needed mainly for the things to sell, like furnitures, building materials, electronics, ... A small amount is needed for renting and handling a warehouse, for buying an

online shop, doing some advertisement and some small search engine optimization and search engine marketing costs.


This online marketplace will scale with the expansion to more products and to other countries. We expect a return on investment for an investor of 50 to 70 percent within 4 to 5 years.



Section two

Owner’s background


2.1 Previous work experience:

Actually I‘m working as a employed software developer in a small company in Bavaria, Germany.


2.3 Qualifications and education:

I‘ve a diploma in computer science from the university of Ulm.


2.5 Hobbies and interests:

My hobbies are my family and my small dog.



Section three

Products and services


3.1 What are you going to sell?
I want to sell consumer products like furnitures, building material, electronics, bathroom equipment, jewelries, animal equipment, ...


In the beginning I want to start with one group of articles and then add successively the other groups.



Section four

The market


4.1 Where are your customers:

My typical customers are private persons, which are looking for the daily things they need.


4.2 Where are your customers based?

My customers are normally based in the country, where the online marketplace resides.


4.3 What prompts your customers to buy your product/service?

Customers will buy products in my online market, because I will offer in my online market all kind of products with competitive prices and an excellent service.



Section five

Market research


5.1 Key findings from desk research:
The e-commerce market has a yearly growth rate of 10 to 15 percent per year. The reasons for this are:
 Online marketplaces are 24 hours per day open,
 They can be visited with a click with a mouse from the computer, tablet or smartphone from home or from anywhere else
 They have competitve prices
 Customers can order anything they need

 ...



Section six

Marketing strategy


What are you going to do? Why have you chosen this marketing
method? How much will it cost?

I will use search engine optimization and search engine marketing to get my marketplace on top of the search engines for keywords.


I will use targeted online advertising to point to my online marketplace. Being on top of the search engines is the cheapest way to get customers. Because

people are searching in the search engines for things they are interested in.


With targeted online advertising in searchengines or in price search engines customers can be directed to my online marketplace, where they get more

informations about the product of interest and can buy the product.


For this I need some special software (800 EUR) and rent some server hardware to run the software (4 times 15 EUR per month).


The price for targeted online advertisement depends on the keywords I use. I will use a fixed budget for this.



Section seven

Competitor analysis


7.1 Table of competitors

Amazon is the biggest of the online shops in Germany. Amazon offers nearly everything you want to buy. The prices at Amazon are competitive. You can also buy used things.

Ebay is also one of the big online marketplaces in Germany. Ebay offers nearly everything you want to buy. Customers can also bid on things. The prices at Ebay are competitive. You can also buy used things.

Yatego is one of the smaller online marketplaces. Yatego offers nearly everything you want to buy. The prices are a little bit higher compared to Amazon or Ebay. The layout isn‘t modern.


Incase of question, Please ask questions to Project Creator Question for sponsors
Pledged Funding
$0
0%
Goal $150,000
Duration 231 days
Backers 0
Project Deadline:2018-08-03
Pledge $45 0 Backers
With a pledge of 45 EUR you will receive a 50 EUR coupon for electronics in my online shop. You can order e. g. a coffee machine, a mp3 player, a radio, ...
Shipping: $5   
Estimated Delivery: 240days
Pledge $45
Pledge $50 0 Backers
Depending on the amount you will give, you will partizipate on the yearly profits/earnings.
Estimated Delivery: 100days
Pledge $50
Pledge $90 0 Backers
With this pledge you will receive a 100 EUR coupon for electronics in my online shop. You can order e. g. an internet radio, a tablet, a printer, ...
Shipping: $5   
Estimated Delivery: 270days
Pledge $90
Pledge $225 0 Backers
With this pledge you will receive a 250 EUR coupon for electronics in my online shop. You can order e. g. a tablet, a pc, a smart phone, ...
Shipping: $10   
Estimated Delivery: 300days
Pledge $225
Pledge $450 0 Backers
With this pledge you will receive a 500 EUR coupon on electronics in my online shop. You can order e. g. a laptop, a smart phone, a high end digital camera, ...
Shipping: $10   
Estimated Delivery: 330days
Pledge $450
Pledge $900 0 Backers
With this pledge you will receive a 1000 EUR coupon on electronics in my online shop. You can order e. g. a smart tv, an iphone, a highend laptop, ...
Shipping: $15   
Estimated Delivery: 360days
Pledge $900
About bmwmh
Last Online:2017/07/26 Melbourne,Australia

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